About Us

This blog is dedicated to spreading the idea that investment success is based upon stubbornly following a few (very simple) principles:

  1. Diversifying your portfolio,
  2. Minimizing costs (such as brokerage commissions, mutual fund expenses, and taxes), and
  3. Ignoring all the noise from the financial media about what the stock market does from day to day.

In other words, if your portfolio is properly set up, it’s OK to be “oblivious” to much of the financial media and most of the day-to-day happenings in the marke